Calling all Star Wars and Family Feud fans: May the 4th Be With You! To celebrate Star Wars Day this Thursday, FremantleMedia Australia has collaborated with The Walt Disney Company to launch the Family Feud Star Wars board game.
The board game’s release coincides with a one-off Star Wars themed episode of Family Feud to screen on TEN and WIN Network this Thursday, May 4 at 6pm and ties in with the 40th anniversary of the Star Wars film franchise.
The Network Ten hit is a natural fit for brand leverage. With the regular Family Feud board game the Number 1 selling game last year, the Family Feud Star Wars board game is the second co-branded offering after Family Feud Disney Edition, which hit Number 2 best seller in Australia in 2016.
The episode sees two teams of Star Wars fans battling it out with questions from the movie franchise and a chance to win a trip to Disneyland California and $10,000 spending money. With Stormtrooper cos-players and audience members dressed up as their favourite Star Wars characters, it’s set to be an action packed episode.
“To see Family Feud associated with the world’s biggest movie franchise brand is an honour and, building on the success of last year’s Disney board game, we are thrilled to once again evolve and integrate the Feud brand to continually entertain and engage our audience,” says Zara Curtis, General Manager Brand Partnerships, FremantleMedia Australia.
Manufactured by Imagination Gaming, the Family Feud Star Wars board game is available from Kmart stores nationally at a RRP of $29.
“This year, from a galaxy far, far away we will have combined two global entertainment brands with Star Wars themed questions,” says Imagination Gaming CEO Shane Yeend. “We can’t wait to see it hit the shelves and are thrilled with this new-look, co-branding of the game.”
Family Feud Star Wars is a FremantleMedia Australia production for Network Ten, screening 6pm on Thursday, May 4.
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